Generating Footfalls via Targeted Placements
Driving a 40% increase in daily footfalls and reaching 10M+ users for Chennai's premier shopping destination.
Adapting to Changing Shopper Behaviour
Express Avenue, one of Chennai's premier malls, needed to revitalize its marketing approach after shifts in consumer behaviour post-demonetization and GST. The mall required a structured communication plan to drive repeat visits and strengthen its brand among millennials.
Three-Phase Digital Campaign
Brand Strengthening
Revised brand communication strategy to establish Express Avenue as a premium lifestyle destination, not just a shopping mall. Focused on aspirational content and event marketing.
Footfall Growth Activities
Deployed geo-targeted Meta and Google campaigns to reach users within a 25km radius. Combined with influencer tie-ups and seasonal promotions to drive physical visits.
Tenant-Focused Promotions
Coordinated with anchor tenants for joint promotions, created store-level content, and implemented conversion tracking from digital ads to in-store visits.